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Stephen Brien's avatar

Cicero's advice that successful merchants should cash out into land, that trade is only respectable once you've left it, isn't a cultural preference. It's a compulsion: to be recognised as a man of standing, you had to convert. Not doing so signals political exclusion, not just cultural disdain.

The Roman landowning aristocracy was politically unchallenged, so its disdain for trade was a status assertion that worked. It carried coercive force. Where merchants did sit inside the constitutional settlement, as in England and the Dutch Republic, the disdain lost that force, and the rhetoric of the bourgeoisie became possible.

McCloskey's point is precisely this: bourgeois rhetoric required constitutional standing, the kind that made status conversion optional rather than compulsory. Roman merchants had wealth but not that standing.

On that basis, aristocratic disdain for trade wasn't a free-standing cultural fact — it was produced by the underlying political settlement, a symptom of who held power (and wanted to preserve it), rather than a cause in its own right.

It's worth asking, then, whether Schiavone's equilibrium is truly cultural. Or maybe the cultural story is downstream of a simpler political fact: merchants who can't challenge aristocratic power have no choice but to imitate it.

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